Olly Murs signing new book in Bournemouth today

Hundreds of Olly Murs fans are flocking to Bournemouth this morning to see the pop sensation sign copies of his new book.

The ‘Heart Skips a Beat' singer will be at Waterstones, Castlepoint from 10am penning copies of his book Happy Days.

Entry will be restricted to those with wristbands, which fans queued up to purchase on October 28.

A bookseller at the store said between 300 and 400 people are expected to attend the signing.

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The X Factor finalist says his book, which hit shelves on October 11, details his life since appearing on the hit TV talent show, as opposed to an autobiography of his life to date.

He told BBC Breakfast: "With the success I've had, it has been nice to explain it in my own words. It's not really an autobiography, it's the last five years. The first few were a bit boring!"

The book also includes details of the singer’s bout of depression last year, following his appointment as Xtra Factor co-host, and a poor appearance on 8 Out of 10 Cats.

The singer yesterday told his followers on social networking site Twitter he was travelling to Bournemouth. He wrote: “Heading down to bournemouth now... Uhhhh Ohhhh Belated Halloween Night out me thinks...”

Murs has been travelling the country to promote his new book. This week he headed to Bluewater, Kent, Blackpool’s Grand Theatre, Derby and Wakefield.

Olly Murs’ next album, Right Place Right Time, will be released on November 26.